Email marketing
Our email bill scales with contacts who never open anything
You are billed on list size rather than engagement, so the fastest way to cut cost is to delete customers — which nobody wants to do.
Free · 3 minutes · Emailed to you
Recognise this?
What it looks like from the inside
If three of these are true, the tool has stopped fitting the team. If one is, it is probably worth waiting.
- 01
Price jumps at each contact tier regardless of sends
- 02
Large unengaged segment you keep paying to store
- 03
Automation you needed sits on a higher tier
- 04
Deliverability slipping as the list ages
What separates the options
The questions that actually decide a email platform
Everyone asks about price and seat count. These are the ones specific to this category — and the ones our questionnaire asks you.
- 01
How large is your list?
Under 2,000 · 2,000 to 25,000 · 25,000 to 100,000 · More than 100,000
- 02
What do you actually send?
Newsletters and broadcasts · Lifecycle and onboarding sequences · Ecommerce campaigns · Transactional email from our app
- 03
Who builds the campaigns?
Marketers, without engineering help · Marketing, with engineering for the tricky parts · Engineers, in code
5 options
What you could move to
Every credible email platform we have done the work on. The questionnaire ranks them against your answers.
Brevo
Send-volume pricing plus SMS, chat and a light CRM, hosted in the EU.
no seat cost
Kit (ConvertKit)
Creator-focused email with tag-based automation and strong deliverability.
no seat cost
Klaviyo
Ecommerce lifecycle marketing with revenue attribution per flow.
no seat cost
Mailchimp
The best-known all-rounder for broadcasts and basic automation.
no seat cost
Resend
Developer-first email API with React-based templates and a light broadcast layer.
no seat cost
Prices are unverified estimates — useful for comparing orders of magnitude, not for budgeting. Confirm the current figure with the vendor before you commit to anything.
Questions
Before you move
Is switching email platform actually the fix?
Sometimes, and sometimes not. If the symptoms are about a capability the tool does not have — retention controls it cannot enforce, a price that scales the wrong way, an integration that does not exist — then switching solves it. If they are about how your team uses the tool, a new one will reproduce the same mess in a fresh interface within six months. The questionnaire asks what is driving the change precisely to separate those two cases.
Which email platform should we move to?
The credible options are Brevo, Kit (ConvertKit), Klaviyo, Mailchimp, Resend. Which is right depends on your team size, budget and non-negotiables — a 12-person team with no compliance requirement and a 400-person team that needs EU data residency should not end up with the same answer. The questionnaire ranks all 5 against your specific situation.
What does it cost to fix?
Two numbers matter: the licence difference and the cost of the move itself. This category is priced on usage or a flat fee rather than seats, so the licence difference depends on volume rather than headcount. The migration is the bigger number, and it scales with history, integrations and headcount rather than with the tool you pick. The questionnaire estimates both.
How long does a switch like this take?
For a team under 50 with a handful of integrations, a few weeks of elapsed time and one to two weeks of actual work. Above 200 people, or with compliance in scope, plan a quarter. The single biggest variable is not the tool — it is how much history has to come with you, and how many other systems are wired into the one you are leaving.
Get the 5 options ranked for your team
About a dozen questions — team size, budget, timeline, what is non-negotiable — and you get a shortlist with the reasoning shown, plus what the move would cost.
Get my shortlist