Where your software budget goes
11 categories, each with its own question set, its own median price, and a full comparison of the credible options inside it.
Coverage
Pick the part of the stack that hurts
Team communication
Where day-to-day conversation happens: channels, threads, huddles and the search that has to find all of it a year later.
5 tools · 10 comparisons · median $8/seat
Project management
Issues, sprints, roadmaps and the reporting layer leadership asks for on the last Friday of the quarter.
5 tools · 10 comparisons · median $12/seat
Documentation & wiki
Internal knowledge, runbooks, specs and meeting notes — plus whether anyone can actually find them.
5 tools · 10 comparisons · median $10/seat
Design & prototyping
Interface design, component libraries, prototypes and the handoff that engineers have to build from.
5 tools · 10 comparisons · median $15/seat
Video conferencing
Meetings, webinars, recordings and transcripts — and how much of it works for people dialling in from outside your company.
5 tools · 10 comparisons · median $13/seat
Email marketing
Broadcasts, lifecycle automation, segmentation and deliverability, usually priced on list size rather than seats.
5 tools · 10 comparisons · usage priced
CRM & sales
Pipeline, contact history, forecasting and whatever your reps will actually keep up to date.
5 tools · 10 comparisons · median $30/seat
Customer support
Inbound tickets, shared inboxes, live chat, help centres and the SLA reporting behind them.
5 tools · 10 comparisons · median $25/seat
SEO tools
Keyword research, rank tracking, backlink analysis and technical crawling — the tooling behind every organic-traffic target.
5 tools · 10 comparisons · usage priced
Marketing automation
Lifecycle journeys across email, SMS and in-app, plus the lead scoring and attribution that justify the spend.
5 tools · 10 comparisons · usage priced
Product & web analytics
What people actually do on your site and in your product — and how much of it you are allowed to record.
5 tools · 10 comparisons · usage priced