Asana: pricing, pros and cons
Asana is the work tracker non-engineers adopt without training, with portfolios and goals that give leadership a view. Per-seat cost is the thing that eventually bites.
- Price
- $10.99/seat/moestimate
- At 50 people
- $6,594/yr
- Free tier
- Yes
- Website
- asana.com
Specification
What Asana supports
The dimensions every project tracker in our catalogue is compared on.
- Planning methods
- Kanban, Gantt / waterfall
- Git and CI integration
- Basic
- Portfolio reporting
- Yes
- No-code automation
- Yes
- Custom workflows
- Yes
- Usable by non-engineers
- Yes
- SAML single sign-on
- Yes
- SOC 2
- Yes
- EU data residency
- Yes
- Self-hostable
- No
- Open source
- No
- Public API
- Yes
- Native mobile apps
- Yes
The honest assessment
Asana: pros and cons
Per-seat cost is high once everyone in the company needs a licence.
What it does well
- Marketing, ops and design teams onboard without training
- Portfolios and goals give leadership a view without a spreadsheet
- Solid rules engine for routine handoffs and approvals
What it costs you
- Weak fit for engineering — Git integration is shallow compared with Jira or Linear
- Price scales badly across a whole organisation
- Nested projects and tasks get unwieldy past a few hundred active items
Fit
Who Asana suits
Choose it if
- Marketing, ops and creative teams who need structure without jargon
- Companies that want one leadership view across many departments
Look elsewhere if
- Engineering teams who need real Git integration
- Companies rolling it out to everyone — the per-seat maths gets ugly fast
Head to head
Asana compared
Direct comparisons against every other project tracker we cover.
4 alternatives
Other project trackers worth a look
Everything else we cover in project management, cheapest first.
Questions
Asana, answered
What is Asana best for?
Marketing, ops and creative teams who need structure without jargon. Companies that want one leadership view across many departments. In short: cross-functional work management that non-engineers will actually adopt.
What are the downsides of Asana?
Weak fit for engineering — Git integration is shallow compared with Jira or Linear. Price scales badly across a whole organisation. Nested projects and tasks get unwieldy past a few hundred active items. The trade-off in one line: Per-seat cost is high once everyone in the company needs a licence.
How much does Asana cost?
About $10.99/seat/mo on its common paid tier — roughly $6,594 a year for 50 people. There is a free tier. That figure is our unverified estimate; confirm it with the vendor before budgeting.
What are the best Asana alternatives?
In project management the credible alternatives are ClickUp, Jira, Linear, Monday.com. Which fits depends on your team size, budget and non-negotiables — our questionnaire ranks all of them against your answers in about three minutes.
Is Asana worth switching away from?
Only if one of its real drawbacks is costing you something concrete. Per-seat cost is high once everyone in the company needs a licence. If none of the downsides above describe your situation, staying is almost always cheaper than moving — a migration costs weeks, and a tool that merely annoys you is not worth them.
Prices are unverified estimates — useful for comparing orders of magnitude, not for budgeting. Confirm the current figure with the vendor before you commit to anything.
Is Asana still the right call for your team?
Answer about a dozen questions and we will rank Asana against every alternative in project management — with the reasoning shown, and the cost of switching at your actual seat count.