Fathom Analytics: pricing, pros and cons
Fathom is privacy-first analytics with unlimited sites on one subscription and data retained forever rather than expiring. It has a clear feature ceiling.
- Price
- $15/moestimate
- At 50 people
- $180/yr
- Free tier
- Yes30-day trial.
- Website
- usefathom.com
NoteOne subscription covers unlimited sites at the same pageview allowance.
Specification
What Fathom Analytics supports
The dimensions every analytics tool in our catalogue is compared on.
- Data model
- Pageviews
- Works without cookie consent
- Yes
- Session replay
- No
- Funnels and retention
- No
- Real-time reporting
- Yes
- Default retention
- 84 months
- Raw data export
- Yes
- SAML single sign-on
- No
- SOC 2
- No
- EU data residency
- Yes
- Self-hostable
- No
- Open source
- No
- Public API
- Yes
- Native mobile apps
- No
The honest assessment
Fathom Analytics: pros and cons
The simplest privacy-safe option, with a feature ceiling you will hit if you need behavioural analysis.
What it does well
- Unlimited sites on one subscription, which suits agencies well
- Cookieless and GDPR-compliant without a consent banner
- Data is retained forever rather than expiring after a year
What it costs you
- No funnels beyond basic goal tracking
- Not a product-analytics tool — there is no user-level analysis
- Fewer integrations than the larger platforms
Fit
Who Fathom Analytics suits
Choose it if
- Agencies and freelancers tracking many client sites on one bill
- Companies who need historical data kept indefinitely
Look elsewhere if
- Teams needing funnels beyond basic goal tracking
- Anyone doing product analytics rather than web analytics
Head to head
Fathom Analytics compared
Direct comparisons against every other analytics tool we cover.
4 alternatives
Other analytics tools worth a look
Everything else we cover in product & web analytics, cheapest first.
Questions
Fathom Analytics, answered
What is Fathom Analytics best for?
Agencies and freelancers tracking many client sites on one bill. Companies who need historical data kept indefinitely. In short: privacy-first web analytics with unlimited retention and a fixed, predictable bill.
What are the downsides of Fathom Analytics?
No funnels beyond basic goal tracking. Not a product-analytics tool — there is no user-level analysis. Fewer integrations than the larger platforms. The trade-off in one line: The simplest privacy-safe option, with a feature ceiling you will hit if you need behavioural analysis.
How much does Fathom Analytics cost?
$15 a month for the whole account regardless of headcount — about $180 a year. There is a free tier. One subscription covers unlimited sites at the same pageview allowance.
What are the best Fathom Analytics alternatives?
In product & web analytics the credible alternatives are Google Analytics 4, Matomo, Plausible, PostHog. Which fits depends on your team size, budget and non-negotiables — our questionnaire ranks all of them against your answers in about three minutes.
Is Fathom Analytics worth switching away from?
Only if one of its real drawbacks is costing you something concrete. The simplest privacy-safe option, with a feature ceiling you will hit if you need behavioural analysis. If none of the downsides above describe your situation, staying is almost always cheaper than moving — a migration costs weeks, and a tool that merely annoys you is not worth them.
Prices are unverified estimates — useful for comparing orders of magnitude, not for budgeting. Confirm the current figure with the vendor before you commit to anything.
Is Fathom Analytics still the right call for your team?
Answer about a dozen questions and we will rank Fathom Analytics against every alternative in product & web analytics — with the reasoning shown, and the cost of switching at your actual seat count.