Moz Pro: pricing, pros and cons
Moz Pro is the cheapest of the established suites, strong on local search, and Domain Authority remains the one metric non-specialists already understand.
- Price
- $99/moestimate
- At 50 people
- $1,188/yr
- Free tier
- Yes30-day trial plus limited free tools.
- Website
- moz.com
Specification
What Moz Pro supports
The dimensions every SEO platform in our catalogue is compared on.
- Keyword database
- 1.25 B keywords
- Backlink index
- 40 T links
- Rank tracking
- Yes
- Technical site audit
- Yes
- Content optimisation
- Yes
- Local SEO
- Yes
- Crawler
- Cloud
- Competitor research
- Yes
- SAML single sign-on
- No
- SOC 2
- Yes
- EU data residency
- No
- Self-hostable
- No
- Open source
- No
- Public API
- Yes
- Native mobile apps
- No
The honest assessment
Moz Pro: pros and cons
Good value and easy to explain to stakeholders, with data depth that specialists will find thin.
What it does well
- Domain Authority remains the metric non-specialists already understand
- Local SEO and listings management are genuinely good, not an afterthought
- Cheapest of the three established suites
What it costs you
- Keyword database is a fraction of Ahrefs or Semrush outside the US
- Crawl and index refresh rates lag the competition noticeably
- Product development has been slow for several years
Fit
Who Moz Pro suits
Choose it if
- Teams who must explain SEO progress to non-specialist stakeholders
- Local and multi-location businesses managing listings
Look elsewhere if
- Specialists who will find the keyword data thin outside the US
- Teams who need fast crawl and index refresh rates
Head to head
Moz Pro compared
Direct comparisons against every other SEO platform we cover.
4 alternatives
Other SEO platforms worth a look
Everything else we cover in seo tools, cheapest first.
Questions
Moz Pro, answered
What is Moz Pro best for?
Teams who must explain SEO progress to non-specialist stakeholders. Local and multi-location businesses managing listings. In short: the original SEO suite, still strong on local search and famously readable metrics.
What are the downsides of Moz Pro?
Keyword database is a fraction of Ahrefs or Semrush outside the US. Crawl and index refresh rates lag the competition noticeably. Product development has been slow for several years. The trade-off in one line: Good value and easy to explain to stakeholders, with data depth that specialists will find thin.
How much does Moz Pro cost?
$99 a month for the whole account regardless of headcount — about $1,188 a year. There is a free tier.
What are the best Moz Pro alternatives?
In seo tools the credible alternatives are Ahrefs, Screaming Frog, Semrush, Ubersuggest. Which fits depends on your team size, budget and non-negotiables — our questionnaire ranks all of them against your answers in about three minutes.
Is Moz Pro worth switching away from?
Only if one of its real drawbacks is costing you something concrete. Good value and easy to explain to stakeholders, with data depth that specialists will find thin. If none of the downsides above describe your situation, staying is almost always cheaper than moving — a migration costs weeks, and a tool that merely annoys you is not worth them.
Prices are unverified estimates — useful for comparing orders of magnitude, not for budgeting. Confirm the current figure with the vendor before you commit to anything.
Is Moz Pro still the right call for your team?
Answer about a dozen questions and we will rank Moz Pro against every alternative in seo tools — with the reasoning shown, and the cost of switching at your actual seat count.