Moz Pro vs Screaming Frog
They differ on 8 of the 15 things buyers in this category actually ask about. Here is where, and what each one asks you to give up.
Moz Pro
$99The original SEO suite, still strong on local search and famously readable metrics.
Strongest argument
Domain Authority remains the metric non-specialists already understand
Biggest objection
Keyword database is a fraction of Ahrefs or Semrush outside the US
Good value and easy to explain to stakeholders, with data depth that specialists will find thin.
A desktop crawler that does technical site auditing better than any cloud tool.
Strongest argument
The most thorough technical crawl available, at any price
Biggest objection
No keyword research, no backlink data — it does one job only
A specialist tool, not a suite — you will still need something else for keywords and links.
The differences that matter
Where they actually diverge
Only the rows where the two disagree. Everything they both do is listed below.
Cost
What each costs at 50 people
List price only. It ignores add-ons, seat minimums and the cost of the move itself — all of which routinely dwarf the difference below.
Prices are unverified estimates — useful for comparing orders of magnitude, not for budgeting. Confirm the current figure with the vendor before you commit to anything.
Common ground
What both of them do
These will not help you choose — which is exactly why they are worth knowing about before a vendor pitches one as a differentiator.
- Technical site auditYes
- SAML single sign-onNo
- EU data residencyNo
- Self-hostableNo
- Open sourceNo
- Public APIYes
- Native mobile appsNo
In full
Every pro and con, both sides
Moz Pro
- Domain Authority remains the metric non-specialists already understand
- Local SEO and listings management are genuinely good, not an afterthought
- Cheapest of the three established suites
- Keyword database is a fraction of Ahrefs or Semrush outside the US
- Crawl and index refresh rates lag the competition noticeably
- Product development has been slow for several years
Screaming Frog
- The most thorough technical crawl available, at any price
- Runs locally, so crawl size is limited by your machine rather than a plan tier
- Integrates with Analytics, Search Console and PageSpeed for combined audits
- No keyword research, no backlink data — it does one job only
- Desktop-only, so scheduled crawls need a machine left running
- The interface is dense and assumes you already know what you are looking for
Questions
Moz Pro vs Screaming Frog, answered
Moz Pro or Screaming Frog — which is better?
Neither, in the abstract. Moz Pro suits you if domain Authority remains the metric non-specialists already understand matters most; Screaming Frog if the most thorough technical crawl available, at any price does. The honest trade-offs are: Moz Pro — Good value and easy to explain to stakeholders, with data depth that specialists will find thin. Screaming Frog — A specialist tool, not a suite — you will still need something else for keywords and links.
Is Moz Pro cheaper than Screaming Frog?
Screaming Frog is cheaper at 50 people — $99/mo against $21/mo, roughly $252 against $1,188 a year. That gap of about $936 is rarely the whole story though — add-ons, seat minimums and the cost of migrating routinely outweigh it.
Can we migrate from Moz Pro to Screaming Frog?
Usually yes, and the difficulty depends on history, integrations and headcount far more than on the two products. Data export quality is the thing to check first: ask both vendors what you can take with you before you commit to either. Our questionnaire produces a scoped estimate for the move.
What else should we consider besides Moz Pro and Screaming Frog?
In seo tools the other credible options are Ahrefs, Semrush, Ubersuggest. Narrowing to two before you have written down your requirements is the most common way to end up with the wrong one.
Do not stop at two