Brevo vs Kit (ConvertKit)
They differ on 7 of the 13 things buyers in this category actually ask about. Here is where, and what each one asks you to give up.
Brevo
UsageSend-volume pricing plus SMS, chat and a light CRM, hosted in the EU.
Strongest argument
Priced on emails sent, not contacts stored — a large saving for big lists
Biggest objection
Automation depth trails the specialists
Breadth over depth — each module is capable rather than best in class.
Kit (ConvertKit)
UsageCreator-focused email with tag-based automation and strong deliverability.
Strongest argument
Visual automations that are genuinely easy to reason about
Biggest objection
Limited template design compared with Mailchimp
Plain-text-first design philosophy — heavy template design is not the point.
The differences that matter
Where they actually diverge
Only the rows where the two disagree. Everything they both do is listed below.
Cost
What each costs at 50 people
List price only. It ignores add-ons, seat minimums and the cost of the move itself — all of which routinely dwarf the difference below.
Prices are unverified estimates — useful for comparing orders of magnitude, not for budgeting. Confirm the current figure with the vendor before you commit to anything.
Common ground
What both of them do
These will not help you choose — which is exactly why they are worth knowing about before a vendor pitches one as a differentiator.
- Marketer-usable builderYes
- SAML single sign-onNo
- Self-hostableNo
- Open sourceNo
- Public APIYes
- Native mobile appsNo
In full
Every pro and con, both sides
Brevo
- Priced on emails sent, not contacts stored — a large saving for big lists
- EU-hosted with GDPR posture as a selling point
- Marketing, transactional, SMS and CRM under one bill
- Automation depth trails the specialists
- Interface is less refined than Mailchimp or Kit
- Support response times are a recurring complaint on lower tiers
Kit (ConvertKit)
- Visual automations that are genuinely easy to reason about
- Deliverability reputation is among the best in the category
- Free up to 10,000 subscribers
- Limited template design compared with Mailchimp
- Ecommerce features are thinner than Klaviyo’s
- Reporting is basic for larger marketing teams
Questions
Brevo vs Kit (ConvertKit), answered
Brevo or Kit (ConvertKit) — which is better?
Neither, in the abstract. Brevo suits you if priced on emails sent, not contacts stored — a large saving for big lists matters most; Kit (ConvertKit) if visual automations that are genuinely easy to reason about does. The honest trade-offs are: Brevo — Breadth over depth — each module is capable rather than best in class. Kit (ConvertKit) — Plain-text-first design philosophy — heavy template design is not the point.
Is Brevo cheaper than Kit (ConvertKit)?
At least one of them is priced on usage rather than headcount, so there is no honest like-for-like figure. Model both against your own volume — contacts, events or tickets — before comparing, because the headline numbers measure different things.
Can we migrate from Brevo to Kit (ConvertKit)?
Usually yes, and the difficulty depends on history, integrations and headcount far more than on the two products. Data export quality is the thing to check first: ask both vendors what you can take with you before you commit to either. Our questionnaire produces a scoped estimate for the move.
What else should we consider besides Brevo and Kit (ConvertKit)?
In email marketing the other credible options are Klaviyo, Mailchimp, Resend. Narrowing to two before you have written down your requirements is the most common way to end up with the wrong one.