CRM & sales
HubSpot alternatives
4 credible replacements for HubSpot, compared on price, capability and the reasons teams actually leave. 3 of them cost less per seat.
Free · 3 minutes · Emailed to you
The honest case
Why teams replace HubSpot
HubSpot is cRM with marketing, support and CMS attached, strong on the free tier. These are the specific reasons it stops fitting.
- 01
Marketing Hub costs jump hard at each contact tier
- 02
Required onboarding fees on higher tiers are a real line item
- 03
Customisation ceiling is lower than Salesforce for complex processes
If none of those describe your situation, staying is probably the right answer. Switching costs real weeks, and a tool that merely annoys you is usually cheaper to keep than to replace.
4 alternatives
What to replace HubSpot with
Ranked here by price. Ranked properly once you tell us about your team.
Pipeline-first CRM that small sales teams keep up to date because it is quick.
$24/seat · cheaper than HubSpot
A data-model-first CRM you shape around how your business actually works.
$34/seat · cheaper than HubSpot
CRM with calling, SMS and sequences built in, aimed at outbound teams.
$49/seat · cheaper than HubSpot
The enterprise CRM standard: infinitely configurable, and priced accordingly.
$165/seat · dearer than HubSpot
Prices are unverified estimates — useful for comparing orders of magnitude, not for budgeting. Confirm the current figure with the vendor before you commit to anything.
In detail
What each one is actually good at
And what it costs you in exchange — every tool here trades something away.
Attio
$34/seatA data-model-first CRM you shape around how your business actually works.
- Define your own objects instead of bending deals and contacts
- Fast, modern interface that reps do not avoid
- Strong API and automation for teams that want to build on it
Watch outYounger product — the third-party ecosystem is still thin.
Close
$49/seatCRM with calling, SMS and sequences built in, aimed at outbound teams.
- Dialler, SMS and email sequences included rather than bolted on
- Built for high call volume — reps stay in one tool all day
- Reporting focused on activity and conversion, not vanity
Watch outSpecialised for outbound sales; a poor fit for account or partner management.
Pipedrive
$24/seatPipeline-first CRM that small sales teams keep up to date because it is quick.
- The visual pipeline is immediately obvious to any rep
- Cheap enough to licence a whole small team
- Set up in a day, not a quarter
Watch outReporting and forecasting are basic once you pass roughly twenty reps.
Salesforce
$165/seatThe enterprise CRM standard: infinitely configurable, and priced accordingly.
- Models essentially any sales process, however unusual
- Reporting and forecasting depth that boards ask for
- The largest partner and integration ecosystem in software
Watch outTotal cost is licence plus admin plus consultants — rarely under triple the sticker.
Questions
HubSpot alternatives, answered
What is the best alternative to HubSpot?
There is no single answer — it depends on your team size, budget and non-negotiables. In crm & sales the credible alternatives are Attio, Close, Pipedrive, Salesforce. Attio is the most common starting point because a data-model-first CRM you shape around how your business actually works. Our three-minute questionnaire ranks all of them against your specific answers rather than guessing.
Is there a free alternative to HubSpot?
Yes. Attio all offer a free tier, though the limits differ significantly — usually on history, seats, or exactly the features that pass a security review. Check what the free tier withholds before you plan around it.
Why do teams stop using HubSpot?
The recurring reasons are: Marketing Hub costs jump hard at each contact tier; Required onboarding fees on higher tiers are a real line item; Customisation ceiling is lower than Salesforce for complex processes. None of these mean HubSpot is a bad product — they mean it stops fitting certain teams as those teams change shape.
How much does HubSpot cost?
$90/seat/mo, which works out at roughly $54,000 a year for a 50-person team. That excludes the add-ons most teams end up buying, and it is our unverified estimate rather than a quote — confirm it with the vendor before budgeting.
How hard is it to migrate off HubSpot?
It depends on history, integrations and headcount far more than on the tool itself. For a team of 50 with a handful of integrations, expect a few weeks of elapsed time and one to two weeks of actual work. Above 200 people, or with compliance in scope, plan a quarter. The questionnaire produces a scoped estimate with line items if you would rather not run it yourself.
Which of these is right for your team?
A price table cannot tell you. Answer about a dozen questions and get these 4 ranked against your team size, budget and requirements — plus what it would cost to move off HubSpot.
Rank them for my team