Attio vs HubSpot
They differ on 3 of the 12 things buyers in this category actually ask about. Here is where, and what each one asks you to give up.
Attio
$34/seatA data-model-first CRM you shape around how your business actually works.
Strongest argument
Define your own objects instead of bending deals and contacts
Biggest objection
Fewer off-the-shelf integrations than the incumbents
Younger product — the third-party ecosystem is still thin.
HubSpot
$90/seatCRM with marketing, support and CMS attached, strong on the free tier.
Strongest argument
Sales, marketing and support share one contact record
Biggest objection
Marketing Hub costs jump hard at each contact tier
Contact-tier pricing on the marketing side escalates sharply.
The differences that matter
Where they actually diverge
Only the rows where the two disagree. Everything they both do is listed below.
Cost
What each costs at 50 people
List price only. It ignores add-ons, seat minimums and the cost of the move itself — all of which routinely dwarf the difference below.
Prices are unverified estimates — useful for comparing orders of magnitude, not for budgeting. Confirm the current figure with the vendor before you commit to anything.
Common ground
What both of them do
These will not help you choose — which is exactly why they are worth knowing about before a vendor pitches one as a differentiator.
- Built forInbound, Account management
- ForecastingBasic
- Dialler and SMS includedNo
- SAML single sign-onYes
- SOC 2Yes
- EU data residencyYes
- Self-hostableNo
- Open sourceNo
- Public APIYes
In full
Every pro and con, both sides
Attio
- Define your own objects instead of bending deals and contacts
- Fast, modern interface that reps do not avoid
- Strong API and automation for teams that want to build on it
- Fewer off-the-shelf integrations than the incumbents
- Smaller vendor raises questions in enterprise procurement
- Flexible data model needs someone to own the design
HubSpot
- Sales, marketing and support share one contact record
- Free CRM tier that small teams can run on for a long time
- Onboarding is fast and does not need a consultant
- Marketing Hub costs jump hard at each contact tier
- Required onboarding fees on higher tiers are a real line item
- Customisation ceiling is lower than Salesforce for complex processes
Questions
Attio vs HubSpot, answered
Attio or HubSpot — which is better?
Neither, in the abstract. Attio suits you if define your own objects instead of bending deals and contacts matters most; HubSpot if sales, marketing and support share one contact record does. The honest trade-offs are: Attio — Younger product — the third-party ecosystem is still thin. HubSpot — Contact-tier pricing on the marketing side escalates sharply.
Is Attio cheaper than HubSpot?
Attio is cheaper at 50 people — $34/seat/mo against $90/seat/mo, roughly $20,400 against $54,000 a year. That gap of about $33,600 is rarely the whole story though — add-ons, seat minimums and the cost of migrating routinely outweigh it.
Can we migrate from Attio to HubSpot?
Usually yes, and the difficulty depends on history, integrations and headcount far more than on the two products. Data export quality is the thing to check first: ask both vendors what you can take with you before you commit to either. Our questionnaire produces a scoped estimate for the move.
What else should we consider besides Attio and HubSpot?
In crm & sales the other credible options are Close, Pipedrive, Salesforce. Narrowing to two before you have written down your requirements is the most common way to end up with the wrong one.
Do not stop at two